COPY BY KRISTEN
COPY BY KRISTEN
The year was 2018, the setting London. Here I landed my first job as a Copywriter for an agency. Fast-forward 6+ years and I’ve written words for every medium, from billboards to TikTok.
Services
Ad World
Out of ideas? Let me step in. My skillset allows me to support your brand through the ad process, from conceptualisation to the finished product.
SEO World
Web copy is where I cut my teeth and something I excel at whipping up quickly. Landing pages, meta descriptions, product descriptions; send them my way.
Social World
Communicating key info on platforms where you’re competing with short attention spans and millions of messages isn’t easy, but having strong copy helps.
Copy Portfolio
next gen parentingAustralian parenting platform Triple P needed a fresh brand platform to breathe new life into its advertising.
Working with an Art Director and Creative Director, together we brought to life Next Gen Parenting from concept to completion.
The platform brings Triple P’s offering to life in a fun, relatable way for parents, showing them how they can help support their kids as they grow from ‘chaos to captain’.
Key contributions I made were in concepting, naming, scripts, storyboards and all ad copy.
Video Assets
Next Gen Parenting
Casual work, works for meThe Business Council of Australia needed to raise awareness around changes being made to casual working. The turnaround time was fast and the budget was small, but with a copy-driven campaign we helped them make some noise.
Supporting LifeLine International on their mission to decriminalise suicide worldwide, I worked with an Art Director and Creative Director to develop the 25 Crimes campaign.
The campaign was heavily copy-driven across social assets and a hero video.
25 Crimes
25 Crimes
Copywriting for search engine optimisation (SEO) is my bread and butter. It’s where I started with my first agency, Adapt Worldwide, in London, and something I continue to do today.
An ongoing client I’ve been working with since 2020 is SKINY, a European underwear brand. Every season I craft their product descriptions and have supported with various other copy jobs over the years.
SEO Copywriting
award schoolAfter being recommended AWARD School by many peers, I finally decided to sacrifice 12 weeks of 2024 to creative boot camp.
Despite also sacrificing 12 years of my life to stress (iykyk), my hard work paid off, with two pieces of work making the wall.
My full folio is available to view on the AWARD School website.